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Joanne Hooi

Joanne Hooi


- Honours Degree in Accounting, University of Malaya - B Acc (Malaya) - Chartered Accountant of the Malaysian Institute of Accountants - CA(M) - Certified Public Accountant of the Malaysian Institute of Certified Public Accountants - CPA(M) - Associate Member of the Chartered Tax Institute of Malaysia - ACTIM - Certified trainer by Human Resources Development Fund Prior to Moore Advent, Joanne was attached to one of the Big Four accounting firms. With more than 20 years of tax experience, Joanne's expertise covers a wide range of Malaysian taxation matters involving corporate tax compliance and consultancy assignments. She also handles partnership and estates tax compliance and advisory matters as well as issues relating to employers' statutory obligations. In addition to that, Joanne manages and oversees a broad spectrum of individual clients (local/inbound/outbound employees) in relation to tax compliance and advisory matters including resolving expatriates' tax and payroll issues. Joanne is currently leading the SST division of Moore Advent and has helped many clients in various industries regarding SST implementation as well as SST advisory and compliance matters. Prior to the re-introduction of SST in Malaysia in 2018, she has been engaged in numerous GST compliance and advisory projects and was an approved GST Agent under Section 170 of the GST Act 2014. Joanne is an editorial member of the Annual Budget Commentary jointly published by professional bodies and has been as a member of the Compliance and Operational Working Group ["COWG"] of CTIM since 2014. Joanne is also a member of the Technical Committee of Indirect Taxation ["TC-IT"] of CTIM since 2016.


  • Debt & Equity Funding
  • Debt & Equity Funding
  • Taxation - business
  • Taxation - employment and payroll
  • Taxation - international structures
  • Taxation - investigations
  • Taxation - personal
  • Valuation Services
  • Valuation Services


  • Agriculture
  • Manufacturing and Distribution
  • Professional Services
  • Retail