Brazil’s beleaguered coffee growers, still reeling from 2024’s poor harvest, are confronting a fresh challenge – to comply with new sustainability rules created 9,000km away in Brussels to protect the Amazon rainforest.

As business leaders survey the “new normal” of the post-Covid landscape, they are increasingly realising that long-term success hinges not just on profitability but on resilience, responsibility and technological foresight.
 

Ambitious mid-sized companies that embrace ESG principles have benefited financially but now they are nervous about a new wave of regulation that will compel them to vouch for the sustainability of every link in their global supply chains.