Not so long ago marketing was all about the Mad Men of Madison Avenue; Don Draper slugging back three whiskies before 10am then making a barnstorming pitch to out-of-town bosses who were in awe of his talent to spin a killer catchphrase.

We’re delighted to today announce five of our sector leaders have been appointed Global Leaders for the network.

London’s West End is ready to bring back audiences with strict health checks and socially-distanced seating but more could be done to ease producer’s anxiety.

Graham Tyler, leader of Moore’s media group, reflects on the new realities of film and TV production that include directors organising shoots from their living rooms via internet links.

The advertising industry has reinvented itself to meet Covid filming restrictions. Technology has replaced a lot of human talent and a boom year is on the horizon.

45% fewer deals completed in the UK marketing services and media sectors in 2020 compared with 2019 – a huge reduction but not surprising given the impact of the Coronavirus on many businesses. 

The Q3 figures for the overall growth capital market illustrated a 28% quarter-on-quarter increase in the number of deals completing and a 26% increase in the amount of growth capital being raised.

The latest insights into the global media industry and how the companies are responding to the current economic climate

Welcome to the first edition of our Moore Media newsletter.

Moore Media has been formed by member firms of the Moore Global Network that have well-established and recognised expertise in the media sector.

Moore Kingston Smith recently requested senior management and owners of media businesses in the UK to share their thoughts on how Coronavirus will impact the future financial prospects and staffing requirements of the media industry, as well as to what extent they have made use of the UK government support available.

This issue of the UK Marketing Monitor provides a digest of the results of the annual survey on the financial performance of marketing services companies.