Advertising agencies were staring at collapse, now they are set for a record year
The advertising industry has reinvented itself to meet Covid filming restrictions. Technology has replaced a lot of human talent and a boom year is on the horizon.
Graham Tyler, leader of Moore’s media group, reflects on the new realities of film and TV production that include directors organising shoots from their living rooms via internet links.
London’s West End is ready to bring back audiences with strict health checks and socially-distanced seating but more could be done to ease producers' anxiety.
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